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IndustryWe Care Spa Announces New GM and Expansion

February 11, 2020Craig Oliver

Greg Geurin brings 25 years of experience in the hospitality industry to his new position as general manager at We Care Spa. Most recently Guerin was general manager at The Inn at The Five Graces in Santa Fe, New Mexico, US. He also served on the pre-opening executive team for Ojo Santa Fe Spa Resort, New Mexico, US.

“During his various roles as general manager and a hospitality consultant, Greg oversaw all aspects of hotel operations,” said Susan Lombardi, We Care Spa CEO.” He played an instrumental role in uplifting the brand image of various hotels and resorts and bringing them to prominence.”

We Care Spa is known for its programming centred on fasting, detoxification and education, and was founded by Lombardi’s mother, Susana Lombardi Belen, in 1986.

“I want to be a part of taking an already-incredible guest experience and making it even better,” said Geurin. “We’re going to focus on enhancing the guest stay with new cutting-edge treatments and equipment, along with continuing our dedication to providing superior service. There’s no place like We Care Spa in the world. We’re only going to make it better.”

Geurin comes to We Care Spa in the middle of a significant expansion project. Phase 1 improvements, which are complete, include an expansive new pool with desert views, eucalyptus steam room and outdoor fire pit.

Twelve new 600-square-foot suites have also been added throughout four new buildings. The new suites include deep soaking tubs, custom furniture, an in-room refrigerator for the daily delivered fresh juices and in-room insta-hot water for detox teas, and large patios with pergola and day bed. Two Presidential Suites include additional outdoor space with a firepit and extra outdoor furniture.

Phase 2, which will be completed in about eight months, is centred on the main building and will include a grand entrance, lobby, outdoor gardens, remodelled treatment and colonic rooms, six new treatment rooms and a new boutique shop. Debbie Fogel of Fogel Interiors in Beverly Hills, California, is responsible for the interior design.

Also to come are seven new guest rooms, a new gym, Wellness Room and Salt Room. The Salt Room will include a Halogenerator to atomize the salt ions and increase absorption when breathed in.

Wellness therapies planned include Red Light LED Therapy, aimed at restoring joint motion and relieving aches, pain and stiffness; exercise with Oxygen Therapy (EWOT) while on a stationary bike; and Pulsed Electromagnetic Field (BEMER PEMF) Therapy, which is said to increase blood flow to nourish cells.

“With the new therapies, we will add the latest technology to our tried-and-true detox protocol and treatments,” said Geurin. “We Care’s desire to detoxify your body, revitalise your mind and restore your spirit actually delivers. Additionally, we will supplement our educational offerings with guest lecturers, resident wellness specialists and a more varied selection of classes and workshops.”

We Care Spa, Desert Hot Springs, California

Craig Oliver

Craig Oliver is president of Spas of America and editor-in-chief of Healthy Living + Travel.