Hilton Launches Eforea Spa Brand
Hilton Worldwide has unified its global spa business under the newly launched Eforea: spa at Hilton brand.
The
hotel company, which operates 123 spas at sites around the world, said
the introduction of a single brand would allow it to draw together best
practice from across the globe, as well as offering developers a
consistent spa standard.
The first Eforea spa has debuted at the
Hilton Short Hills Hotel in New Jersey in the United States, and there
are currently 80 more Hilton properties in development that will feature
spas.
Dave Horton, global head of the Hilton Hotels &
Resorts brand, said: "Eforea delivers the high standards guests expect
from Hilton and further reinforces our position as the stylish,
forward-thinking leader of global hospitality."
Earlier this
month, Hilton announced a global rebrand of its Doubletree business,
which is to become known globally as DoubleTree by Hilton, the name the
brand has traded under in the UK since its debut in 2008.
eforea Spa, Short Hills Hilton Hotel
